Ilahat
THE ILAHAT CLOTHING BRAND PHOTOSHOOT CAPTURES ELEGANCE, TRADITION, AND MODERN AESTHETICS. FOCUSED ON INTRICATE DETAILS, TEXTURES, AND MOVEMENT, THE SHOOT REFLECTS THE BRAND’S IDENTITY THROUGH COMPELLING VISUALS. A BLEND OF NATURAL AND STUDIO LIGHTING ENSURES STRIKING IMAGERY, CREATING A TIMELESS FASHION NARRATIVE THAT RESONATES WITH ILAHAT’S AUDIENCE AND BRAND PHILOSOPHY.
Date
January 2024
Role
Art Direction, Photoshoot
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The Challenge
SHOWCASING RICH DESIGNS WHILE MAINTAINING MINIMALISM, BALANCING LIGHTING, COMPOSITION, AND MOOD FOR BRAND AUTHENTICITY.
The Research
EXPLORED ILAHAT’S PHILOSOPHY, FABRIC TEXTURES, AND AUDIENCE PREFERENCES, DRAWING INSPIRATION FROM FASHION EDITORIALS.
The Solution
A DYNAMIC SHOOT BLENDING LIGHTING, POSES, AND
COLORS, CRAFTING IMAGES THAT DEFINE ILAHAT’S IDENTITY.
